We applied the theory of The Golden Circle by Simon Sinek.
An app / search platform and selection of magazines or newspapers.
Creating an immersive virtual experience according to the new formats emerging in the press.
Through this app we help to improve the experiences of current news and to retain users.
We also use an emerging technology that adds a V.A .:
Integrate users as witnesses of current news
We eliminate distractions
Creation of a unique memory of each experience generated
We wanted that people could enjoy content like Netflix and last trending.
A great idea to monetize could be: to integrate diegetic ads in the virtual house that we created. Eg: a Dron amazon flying through your window, a Coca cola on your table while your reading your news...
The third level that we developed was supported through different formats of news like: 360º videos, 3D interactions (feel the weather in your virtual room) content, 3D object that you can interact (rotation).