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Value Proposition & Strategy

Laura Natali Sotomayor

We applied the theory of The Golden Circle by Simon Sinek.

WHAT | WHAT DO WE SELL

An app / search platform and selection of magazines or newspapers.

HOW | HOW DO WE SELL IT

Creating an immersive virtual experience according to the new formats emerging in the press.

WHY | WHAT IS THE “PRESS VR” PURPOSE

Through this app we help to improve the experiences of current news and to retain users.

We also use an emerging technology that adds a V.A .:

Integrate users as witnesses of current news
We eliminate distractions
Creation of a unique memory of each experience generated
We wanted that people could enjoy content like Netflix and last trending.
A great idea to monetize could be: to integrate diegetic ads in the virtual house that we created. Eg: a Dron amazon flying through your window, a Coca cola on your table while your reading your news...
The third level that we developed was supported through different formats of news like: 360º videos, 3D interactions (feel the weather in your virtual room) content, 3D object that you can interact (rotation).
It is proved that a virtual environment is able to produce in users the feeling of presence and this is what we created [ If you want to read more about this PhD study: Affective Interactions Using Virtual Reality: The Link between Presence and Emotions. ]