We created hypothesis of how our potential users could be.
We established two profiles:
At first, we thought that a content generator could be a user of our application, but it was rejected after the survey results.
The field work was carried out during 7 consecutive days, from November 19 to 25, 2018, through a survey in Google form.
The survey consisted of a maximum of 12 questions and a single question was opened. This single questions gave us qualitative insights.
Main conclusions of the survey
Experience with Virtual Reality Headsets
Information consumption preferences
Reading formats and sociability degree for readers.
Trends and behaviors in social networks
Tools of use of the Editor and degree of sociability.
Analysis of content and types of formats in newspapers and magazines.
Results of open question
What should a reading app have where you can inform yourself of the news and at the same time you can socialize?
Latest trends and news
Recommendations based on declared tastes
Content reliability / fiability of sources
See active users
Save to see later
Being able to share videos or articles
Personalization with selection of interest categories
Know that I have read or seen
Relevant news notifications
Be able to see what people read (MEDIUM type and favorites).
Customization of environment (music …)
Display consumption data and connections.
Forum to discuss topics of interest
After this quantitative and qualitative research we could close our target:
We analyzed 5 applications in VR news and reading.
[ If you want to know more about the research, click here. ]
Once the competition is mapped with its pros and cons, we continued with the choice of the platform to design the experiences in VR.
You do not need a phone and burn it, and you do not have cables (standalone device) or have to use a PC. And Oculus Go offers you a good price-quality, around 200 euros.
Furthermore, Facebook Oculus Go is between the leaders of AR and VR headsets (with 1.8 millions unit sales, 2017). Then, our Press VR Project could reach a wide target of users.