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Chapters

Insights

Laura Natali Sotomayor

#1 HOW ARE USERS 35–44 YEARS ABOUT DIGITAL FORMATS FOR READING?

  • They are demanding in customizable content.
  • Being able to “live” the news to remember them better.
  • They are consumers of content on demand.

#2 HOW IS THE READING CONSUMPTION OF THESE USERS?

  • They prefer a reading based on recommendations
  • They want to inform themselves based on their stated tastes.
  • Follow the information of your favorite editors.
  • They want to be able to read a latest news.
  • They are social and they value being able to share what has been read in social networks

#3 HOW SHOULD BE A READING APPLICATION?

Content

Latest trends and news
Recommendations based on declared tastes.
Comment system
Content reliability / biographical support

Functions

See active users
Save to see later
To be able to share the videos or articles
Personalization with selection of categories of interest.
Know that I have read or seen
Relevant news notifications

Profile

Be able to see what people read (MEDIUM type and favorites).
Customization of environment (music …)
Display consumption data and connections.

Virtual room

Forum to discuss topics of interest