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Ideation Process

Laura Natali Sotomayor
We did a brainstorming for this process and we used the affinity mapping process for the ideation.

The affinity mapping includes:

User Surveys and our Research conclusions.

Steps for the ideation process:

Firstly, we did an ideation individually
Secondly, we put our ideas together in post-it.
Thirdly, we group together similar pain points into clusters and then we voted.
Affinity Mapping Process

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