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Briefing

Laura Natali Sotomayor
Create an experience that combines the pleasure of traditional reading with the advantages of a virtual environment.

2.1 Goals

  • Congregate a multitude of contents and themes.
  • Offer a new business channel for companies in the press sector.
  • Constant updating of the content.
  • Immersive experience that allows the implementation of different formats (video, images, 3D, spatial audio, eg.).

2.2 Target

  • People that are familiar with reading press.
  • People who want to be up-to-date on news, culture, sports, leisure.
  • Ages between 27 and 60 years old.